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 Company's History
Behind
The Scene
Syarikat FAIZA was established in 1982, doing retail activities as its
core business. In 1992, Syarikat FAIZA officially being incorporated
under Syarikat FAIZA Sdn. Bhd. (SFSB), and went into venture capital
with Padiberas Nasional (BERNAS) in 1997.
A Stroke of Fortune
In the late 90s shoppers began assessing more closely the processing
and other properties of edible products. It was at this time that the
company was introduce to a unique category of herbal quality rice from
the state of Kartanaka, South India. It was the Herbal "Ponni" rice.
Looking to blow a million, SFSB immediately recognized the intrinsic benefits rice consumers would
derive with "Ponni" rice in their diet.
Today under the brand name Taj Mahal, Ponni rice has been distributed
throughout Malaysia.
As a passage of benefit, Taj Mahal has created a tremendous
impact in consumer demand of other SFSB rice products, such
as Basmathi, Fragrant rice, Thai Super Special and Local rice.
Company
Address
SYARIKAT FAIZA
SDN. BHD.
(247191-D)
PLO 442, JALAN WAWASAN 16,
KAWASAN PERINDUSTRIAN SRI GADING 2
83300 BATU PAHAT, JOHOR, MALAYSIA
TEL : 607-4556900 FAX : 607-4557900
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Company's Vision
" To be the leader in
the food industries in Malaysia which specializes in the production and
distribution of specialty and high-end rice."
The Eye of Beholder |
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The strength of SFSB, lies within our energetic and professional
driving force with extensive
knowledge and experience in respective fields, which will make us more than ready to
compete in rice business scenario. This is because at SFSB, we never ever
compromised on quality.
We always look ahead for better techniques, better way to produce, to deliver,
to communicate, to promote, to service, to sell. We firmly believe
that excellent is achieved from what we do passionately.
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Infrastructure & Technology
SFSB has a solid infrastructure of rice productions and distributions.
The production plant is built on a total land area of 40,000 sq. feet,
comprise of high-tech equipment for rice processing and packaging, which
can have a total production capacity of 200 metric tons per day, that is
integrated with De-stoners, Polishers, Graders, and finally through
Color-Sorters and Packaging. At once the warehouse storage
capacity is about 2000 metric tons.
On the other hand, SFSB also has it own fleet of trucks and cars to handle
distributions and sales services. With 25 units of lorries of multiple capacity
and 15 units of salesman cars, SFSB is ready to provide quality
delivering and services to the customers all over Malaysia. We
have set a goal, that the delivery must reach the customers within 3
days from order date for Johor perimeter and not exceeding 5 days for
other territory. The maximum capacity of delivering is about
250 metric tons per day.
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Honours & Awards
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ISO 9001:2000,
awarded on March 2004 by SIRIM.
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Taj Mahal
Superbrands,awarded on November 2003 by Superbrands Malaysia.
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Halal
certification 2003, awarded by JAKIM
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5S runners up
2002, awarded by BERNAS
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BERNAS Best Rice
Dealer, awarded on July 2001.
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