Syarikat FAIZA was established in 1982, doing retail activities as its core business. In 1992, Syarikat FAIZA officially being incorporated under Syarikat FAIZA Sdn. Bhd. (SFSB), and went into venture capital with Padiberas Nasional (BERNAS) in 1997.
In the late 90s shoppers began assessing more closely the processing and other properties of edible products. It was at this time that the company was introduce to a unique category of herbal quality rice from the state of Kartanaka, South India. It was the Herbal "Ponni" rice. Looking to blow a million, SFSB immediately recognized the intrinsic benefits rice consumers would derive with "Ponni" rice in their diet. Today under the brand name Taj Mahal, Ponni rice has been distributed throughout Malaysia.
As a passage of benefit, Taj Mahal has created a tremendous impact in consumer demand of other SFSB rice products, such as Basmathi, Fragrant rice, Thai Super Special and Local rice.
The strength of SFSB, lies within our energetic and professional driving force with extensive knowledge and experience in respective fields, which will make us more than ready to compete in rice business scenario. This is because at SFSB, we never ever compromised on quality. We always look ahead for better techniques, better way to produce, to deliver, to communicate, to promote, to service, to sell. We firmly believe that excellent is achieved from what we do passionately.